Marketing leader with a focus on turning complex ideas into clear stories and scalable growth. Experience spans fintech and B2B, where the work has included shaping product positioning, building growth strategies, leading content programs, and developing partner marketing initiatives.

Areas of expertise

• Product & growth marketing: positioning, messaging, go-to-market strategy

• Content marketing: editorial strategy, thought leadership, sales enablement content

• Partner marketing: co-branded campaigns, joint go-to-market, ecosystem programs

• Creative storytelling: blogs, case studies, white papers, and branded content

Languages Dutch (native) and English

aida@ask-aida.com
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