Thought leadership, campaign, and sales enablement materials for Riverty’s co-marketing programmes with Adyen and Mollie.
Led content ideation and creation of marketing, PR and sales enablement assets supporting Riverty’s partner ecosystem and co-marketing initiatives with major payment partners including Adyen and Mollie.
The work focused on helping Riverty position its BNPL solutions within partner ecosystems and enabling both Riverty and partner sales teams to clearly communicate the value of merchant-first payments to enterprise merchants.
This included developing campaign messaging, structuring partner narratives and creating content used across PR announcements, partner marketing campaigns and sales enablement.
Examples of assets developed
Adyen landing page on Riverty.com explaining the partnership and merchant value proposition
Partner playbooks used by internal and partner sales teams to position Riverty’s BNPL solutions
These assets supported partner-led demand generation and sales enablement, helping Riverty and its partners communicate BNPL capabilities to merchants and strengthening Riverty’s presence within the European payments ecosystem.
Date November 2022 - December 2025
“We wanted to unlock more enterprise value from strategic partnerships such as Adyen and Mollie. While the relationships were in place, our story and supporting content weren’t structured to support enterprise acquisition fully through those channels. Aida translated our positioning into a focused partner-specific narrative and built the content and sales program around it. This ensured we spoke directly to each partner’s ecosystem and aligned marketing with sales priorities. The result was clearer differentiation within partner channels, stronger visibility among enterprise prospects, and a measurable contribution of partnerships to enterprise onboarding.”
— Jan Richard, VP Product & Growth at Riverty
